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Optimizely Advanced Audience Targeting

Target your Segment Engage Audiences with Optimizely Products!

  • Use this destination to connect your Segment Engage audiences to Optimizely for targeting with Optimizely Experimentation and Optimizely CMS personalization.

  • Target detailed audiences of customers from Segment Engage with Web Experimentation and Featured Experimentation to understand what can influence behavior.

  • Access your Segment Engage audiences within Optimizely CMS visitor groups to power personalized experiences.

  • Audience updates are sent to Optimizely in near real-time.

Optimizely Advanced Audience Targeting website Documentation

How Optimizely Advanced Audience Targeting Works

Optimizely Advanced Audience Targeting is powered by Real Time Segmentation within the Optimizely Data Platform. This allows a user to access the same segment within the audience builders across Web Experimentation, Feature Experimentation, and CMS Visitor Groups.

Get more out of Optimizely Advanced Audience Targeting with Segment

The Optimizely Advanced Audience Targeting destination will automatically create corresponding Optimizely Real Time Segments for connected Segment Engage audiences. Upon connection, existing audience members will populate the corresponding real time segment and audience changes will be reflected moving forward. Access these real time segments within Optimizely Experimentation and CMS Visitor groups audience builders via existing connectors for quick setup and activation.

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Integrate Optimizely Advanced Audience Targeting with Segment

Segment makes it easy to set up Optimizely Advanced Audience Targeting.

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