Criteo Offline Conversions

Criteo Offline Conversions harnesses your offline sales to drive more in-store outcomes.

Enables deterministic matching of SKU-level offline sales data with online user profiles so marketers can accurately target in-store customers online
Leverages past purchase behavior to optimize Criteo campaigns towards a shoppers true shopping preferences and deliver personalized creative that inspires more shopping
Provides a constant feedback look to understand the full value of your digital campaigns

Criteo Offline Conversions website Documentation

How Criteo Offline Conversions works

Criteo Offline Sales are recorded to Criteo Events API directly, so you’ll need to have familiarity with it during the integration process. The offline sales events you can send to Criteo are the same as the purchase events you can send to Criteo using OneTag on your website. Criteo uses a trackTransaction event for both offline and online purchases. The primary difference is that Criteo Offline Sales record actions that happen in-store. Each offline event must be built using custom code on a server that captures user information about the person taking the action and any accompanying revenue data associated with the transaction.

Get more out of Criteo Offline Conversions with Segment

When you use Segment to install Criteo Offline Sales Events, there’s no need to write custom code on top of your existing Segment implementation. Criteo Offline Conversions Destination provides an easy way for you to send Criteo the events you’re already tracking using Segment’s V2 Ecommerce Events. These events can be used to accurately target in-store shoppers online, optimize your Criteo retargeting and Audience Match campaigns towards the shoppers full shopping history, and deliver shoppers more personalized product recommendations drive more visits and sales in your physical store locations.

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