Composable DXP

Magnolia

Magnolia gives enterprises a DXP that’s made for their real-world needs. It unifies your brand’s unique tech stack – from legacy systems to the latest martech – helping you create fully integrated customer experiences and speeding up your digital delivery.

Content hub allows you to consolidate content from multiple sources, and reuse across channels.
Easy integrations connect any data source, application, or channel – today and in the future.
Unified authoring empowers you to create experiences in one seamless workflow, regardless of content source.

Magnolia website Documentation

How Magnolia Works

In today’s multichannel environments, brands need to be able to unify their entire customer journey and provide relevant experiences for each customer, at every touchpoint.

Magnolia enables marketers to create variants of content and define which audiences will see each content variant, all in a WYSIWYG high fidelity visual environment. To help brands unify their customer data on every channel and touchpoint, Magnolia integrates with Customer Data Platform (CDP) technology like Segment.

Create content variants for personalization in Magnolia.

Get more out of Magnolia with Segment

Use Segment to get a 360-degree view of your customers and leverage those insights in Magnolia to create the right content, for the right audience, at the right time.

Segment allows you to track and collect data about your customers (thought events) and send that data to Magnolia (as personalization traits). Editors will be able to use Magnolia’s out-of-the-box personalization features to serve tailored content and experiences based on the insights from Segment. Learn more on how to take advantage of Segment and Magnolia in this step-by-step article.

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Integrate Magnolia with Segment

Segment makes it easy to set up Magnolia.

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