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AppsFlyer

Mobile attribution platform

  • Automates mobile user acquisition and retargeting attribution via its 7,000+ integrated partners or via advertisers’ owned media

  • Attributes clicks and impressions using Probabilistic modeling or deterministic methods

  • Collects omnichannel analytics so teams can compare the performance of media sources, campaigns, and even single ads with KPIs like installs, conversion rates, lifetime value, cost-per-install, ARPU, ROI, and ROAS

  • Provides advertisers with advanced tools for deep linking users, anti-fraud, user-segmentation for retargeting, uninstall attribution, and more

AppsFlyer website Documentation

How AppsFlyer works

By integrating AppsFlyer SDK into your apps and configuring your media sources in AppsFlyer’s friendly UI, attribution data is automatically collected for your apps. 

You can easily enhance your SDK integration to collect user IDs, send custom in-app events with values, deep-link existing users, and much more. 

Use the abundant aggregate and raw data collected by AppsFlyer to analyze and optimize your marketing campaigns across all sources and geo-regions. 

AppsFlyer also offers advanced tools and APIs, anti-fraud protection, audience segmentation, cost-data integration, and more.

AppsFlyer’s awarded Knowledge bases for users An icon of a outbound link arrow and developers An icon of a outbound link arrow can help you out with any related question.

Start collecting attribution data for your apps with 8000+ ad networks and partners within minutes -- without involving devs!
Start collecting attribution data for your apps with 8000+ ad networks and partners within minutes -- without involving devs!

Get more out of AppsFlyer with Segment

When you enable AppsFlyer in Segment you’ll need to bundle the SDK when you build your Segment iOS and Android SDKs. Unchanged, the attribution data still works like it does when you install AppsFlyer directly. However, there’s an extra bonus to using AppsFlyer via Segment: your attribution data gets recorded as a track event and fanned out to all other integrations and warehouses you’ve turned on with Segment. That means you can see your attribution data in analytics tools, messaging tools, and your data warehouse. Segment will also pass all your existing events and properties from mobile and server through to AppsFlyer automatically so you don’t need to install (or learn) AppsFlyer-specific code hooks.

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Integrate AppsFlyer with Segment

Segment makes it easy to set up AppsFlyer.

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