Advertising

Criteo App & Web Events

Digital advertising and retargeting

Automates, optimizes, and places Google Shopping ad campaigns in front of 1.2 billion monthly users based on custom constraints like user intent, product type or device type
Enables creation and placement of native ads on retail sites using “Brand 360,” an attribution feature that uses closed-loop SKU-level sales data so advertisers can track sales outcomes
Maximizes advertiser revenue by connecting inventory directly to Criteo Events’ demand using header bidding
Retargets dynamic ads across Facebook and Instagram using machine learning to analyze user behavior and suggest products to customers

Criteo App & Web Events website Documentation

How Criteo App & Web Events works

Criteo Events is built to help you track key conversion events and details. In order to track these events and details, Criteo Events requires the installation of JavaScript code to collect the relevant information and format it in the manner that Criteo Events accepts. For example, to track when a user opens your mobile application, you will need to add Criteo Events’ viewHome tag to the appropriate place in your application’s code base. Typically, implementation of Criteo Events tags will require development effort from your mobile development teams, and any Criteo Events code you implement will sit alongside other tracking code you have installed.

Get more out of Criteo App & Web Events with Segment

Segment’s Criteo Events integration simplifies data collection from mobile devices. By enabling the Criteo Events integration in your Segment settings, you eliminate the need to add any Criteo Events code tags to your application. Rather, by simply naming your events in accordance to Segment’s mobile spec, Segment will know how to automatically route all your data directly to Criteo Events from Segment’s servers. This saves you from adding any additional code to your applications, and makes getting started with Criteo Events much faster.

Segment uses the context fields that are automatically captured with the Segment mobile SDKs to populate Criteo Events’ tags with your app’s name, your user’s language, and properties like locale, userId, deviceType and deviceId. All you need to do is make sure that the event names and properties match up.

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