Holistic predictive analytics
Scan behavior, backgrounds, conversations and engagement to find revenue signals.
Train scanners to find signals unique to your business without writing a line of code.
Relay signals to MarTech and customer success platforms and orchestrate hyper-targeted campaigns.
Use data to drive revenue without having to hire a team of data scientists.
Hydra helps users implement holistic predictive analytics tailored to their own business without writing a line of code. Traditional predictive analytics products predict the past (i.e. they solely depend on patterns observed in the past to make predictions). On Hydra, users can train the system to look for any type of pattern they are interested in discovering — even patterns that haven’t occurred in the past. In addition, Hydra’s predictive analytics is holistic — the platform is capable of scanning a wide range of sources such as product usage, user demographic data, firmographic data, chat conversations, help desk tickets, emails and marketing engagement to discover signals and make predictions.
Marketing, Sales Operations and Customer success teams use Hydra to find revenue signals by scanning their data. Hydra automatically relays these signals to marketing and customer success platforms to execute personalization and run hyper-targeted campaigns.
Our turn-key Segment integration radically simplifies the set-up process and accelerates your return on investment. Segment provides Hydra with a single data source for a wide range of customer data eliminating the need to individually connect to various customer event data sources. Segment is particularly powerful in the instances where users have home grown systems that handle customer touchpoint data and do not provide API connectivity. Segment’s business plan customers can take advantage of the “Replay” feature to get a head start by sending historical data to Hydra!
Segment makes it easy to set up Hydra.
