Indicative

Behavioral analytics platform

Follows multi-path customer journey across touchpoints, so businesses can track how customers interact with a physical location, product, or website, even after they have left the page
Identifies behavior and value "cohorts," so businesses can see patterns and changes in behavior
Measures adoption and usage of products for faster iterations and improvements
Identifies customer segments for highly targeted campaigns or outreach
Intuitive query builder allows users to easily ask questions about their data and gain actionable insights
Pinpoints the most valuable acquisition channels
Proactively isolates and target users at risk of churn
Builds at-a-glance dashboards to share with teams and executives

How Indicative works

Indicative is a customer journey analytics platform that helps marketers, product teams, and analysts understand the full customer journey and optimize customer conversion, engagement, and retention. It delivers a single view of customer behavior across all digital touchpoints including web, app, marketing automation, support systems, databases, and data warehouses with an intuitive user face, and enables complex data analysis without using SQL or code. To get that single view, Indicative requires you to integrate structured data, either directly from your applications with an API or SDK, or from another structured data source.

In order to send data directly to Indicative from your applications, you will need to use an Indicative API method, which is facilitated by platform-based SDKs they provide. Implementation of these collection methods does require manual additions to your code. You’ll need to become familiar with the Indicative API methods in the SDK that you choose, in order to methodically implement each of the events you want to track.

Explore the success of various customer paths to understand and optimize your customer journey.

Get more out of Indicative with Segment

If you have an existing Segment implementation, you do not need to install an Indicative SDK or write any new code in order to use Indicative. This is because your existing Segment implementation is already able to collect and route information directly to Indicative. Using Segment with Indicative makes getting started a much simpler and shorter process.

Segment’s integration can collect and transform data for Indicative directly from web applications, mobile applications, and server-side Segment implementations. With all of the events you want to track being captured by Segment, there is no need to include any Indicative code in your applications. You get all of the benefits of tracking with Indicative, without any of the time and labor costs associated with adding new code to your applications.

Using Segment directly with Indicative makes integrating data easy from the start.

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Integrate Indicative with Segment

Segment makes it easy to set up Indicative.

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