Quantcast

Audience insight and ad management

Combines real-time view of user behavior with programmatic prospecting and targeting tool so businesses can make data-based marketing decisions
“Quantcast Measure” pulls geographic data, shopping interests, occupation, income level, and political affiliations of audiences across platforms
Supports audience targeting based on custom filters like location, category, lifestyle data, and offline behaviors
Monitors cross-device campaign performance using impression delivery and campaign goals

How Quantcast works

Quantcast needs to collect information about your users and the actions they take. In order to get this information, Quantcast requires the installation of an asynchronous JavaScript tag on each of your site pages. Quantcast provides an interface to generate code snippets, but you still need to implement them on your site and maintain them alongside all your other tracking code. For mobile applications, you must install the Quantcast mobile SDK into your app.

Track individual cookies in real time to measure your visitors directly.

Get more out of Quantcast with Segment

You can use Segment’s identify and track calls to collect and send all the information that Quantcast needs from your website. This means you do not need to install the Quantcast JavaScript code snippets, as your existing Segment implementation is already doing the work. You can even use Segment to automatically handle collection on your mobile applications in the same way, removing the need to manually install Quantcast’s mobile SDK.

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