How Talkable works

Talkable requires data about your users and how they interact with your e-commerce platform. It uses data you provide in order to display and track referral advertising campaigns directly within your web or mobile application. You can send your user data into Talkable in one of three ways: via a back-end connection (API or Webhooks), via a mobile SDK, or, most commonly, via a JavaScript library. In order to integrate Talkable campaign(s) on a typical website you will need to set a script provided by Talkable into the HEAD tag inside your main layout, such that it is loaded on every page. For any of the provided options, if you don’t have Segment or are starting tracking for the first time, it will be necessary to make extensive changes in your application code in order to implement tracking for Talkable on each page and event you want to track.

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