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Talkable

Ecommerce referral tracking

  • Build customizable Refer-a-Friend programs: customize who the campaign targets, how it looks, who is rewarded, and how they are rewarded.

  • Track site purchases and customer shares to reward advocates and friends only when they meet defined campaign criteria.

  • Test offers to maximize referral program performance. A/B test your design, copy, and user flows.

  • Analyze every step of your conversion funnel; from shares to clicks to site visits to purchases.

Talkable website Documentation

How Talkable works

Talkable requires data about your users and how they interact with your e-commerce platform. It uses data you provide in order to display and track referral advertising campaigns directly within your web or mobile application. You can send your user data into Talkable in one of three ways: via a back-end connection (API or Webhooks), via a mobile SDK, or, most commonly, via a JavaScript library. In order to integrate Talkable campaign(s) on a typical website you will need to set a script provided by Talkable into the HEAD tag inside your main layout, such that it is loaded on every page. For any of the provided options, if you don’t have Segment or are starting tracking for the first time, it will be necessary to make extensive changes in your application code in order to implement tracking for Talkable on each page and event you want to track.

Allows teams to monitor key “advocate” and “friend” metrics such as impressions, shares, offer clicks, site visits, purchases, and more
Allows teams to monitor key “advocate” and “friend” metrics such as impressions, shares, offer clicks, site visits, purchases, and more

Get more out of Talkable with Segment

You can use a Segment implementation to automatically load and run Talkable’s JavaScript tracking code, circumventing the need to install and configure it manually. Any data you collect with Segment about pageviews and events is transformed by the Segment integration and sent to Talkable, in the format their API expects. Having Segment in place allows you to start sending data to Talkable within a few minutes, without changes to your existing code. Further, you gain assurances that the data you route to Trackable is the same data you route to your other tools, since your collection method is standardized through Segment.

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Integrate Talkable with Segment

Segment makes it easy to set up Talkable.

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