Ad management platform
Allows marketers to create targeted ad campaigns on Twitter based around web visits, followers, awareness, or engagement
Supports Promoted Tweets, Promoted Accounts, or Promoted Trends to new customers based on targeted constraints like language, age, interests, geography, gender, device, or users similar to current audiences
Automates new follower acquisition by targeting Promoted Accounts to audiences similar to current followers
Loading the Twitter Ads Javascript library on your page is done by adding a Javascript code snippet to all your pages. The library installed in this manner alone doesn’t do much except general re-targeting based on page views, however. A custom conversion event means another snippet to add to your conversion page, with dynamic data like Revenue populated through some custom code. Twitter Ads can accept detailed Ecommerce data like Product Searches, Product Viewed, Adds to Wishlist or Cart, Checkout Started, Payment Added, and Order Completed. If you implement directly, each one of these actions will require a custom hook to be added to your code.
Segment can load the Twitter Ads script code to record page views as soon as you enable the integration. If you already have Segment events collecting data, you can map Twitter Ads conversion IDs to those event names in your settings to start tracking those events in Twitter Ads. For Ecommerce shops, all the product browsing and checkout events are sent through to Twitter Ads without the need for you to provide mappings or custom code.
Segment makes it easy to set up Twitter Ads.
