Surveys

Qualaroo

Customer survey analytics

Triggers custom exit surveys to visitors before they leave your site, once they abandon a cart, or after they download a PDF or fill out a form
Enables “skip logic” so customer surveys can automate relevant follow up questions based on customer answers
Houses a question library so support teams can review and deploy or adjust predefined questions based on best practices
Supports custom logos and colors so teams can custom brand their surveys

How Qualaroo works

Getting started with Qualaroo’s basic features means you’ll need to add the Javascript snippet to your site on all pages where you want surveys to appear. The survey creation and configuration of when and where they appear happens in the Qualaroo web app. If you want to send through additional information about who your users are and what they’re doing on your site, each action or user attribute will require custom code to send into Qualaroo via its Javascript API.

Sending survey responses through to all your other tools like analytics, marketing, and warehouses, however, will require more work. The Qualaroo Javascript API has events to hook into. In order to do so, you’ll need to either redirect those events to your own server for routing or ETL into a warehouse, or through to other Javascript APIs on your page with custom code, both of which can turn into complex engineering projects.

Impressions tracking shows which sites are providing the most survey views.

Get more out of Qualaroo with Segment

Installing Qualaroo with Segment is simple. When you add the integration in your dashboard, Segment will load the Qualaroo script on your site for you. All you need is your Qualaroo Customer ID and Site Token. Once the script is loading you can set up surveys from the Qualaroo app. In addition to loading the library, Segment will also send user traits and triggered events through to Qualaroo. When you’re reviewing survey responses, that data will be available on all visitor profiles for advanced response segmentation and analysis.

The most powerful feature of the Qualaroo integration with Segment is the ability to send survey events back through into Segment and out to your other Segment integrations. That means you can use Qualaroo survey results downstream to power customized marketing emails, build reports in your analytics tool, analyze in your data warehouse, and send to any other tool in which you use event data. To enable this feature, just check the box in your Qualaroo settings .

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