Variance

Variance helps everyone in your company drive growth.

Variance puts real-time customer journey data in your sales team’s hands for the first time. Arm everyone in the org to help drive growth.
The Variance platform was built for everyone to easily access and use data. No SQL required.
After Variance learns your team’s sales territories, the system can immediately start sending relevant signals that will help drive deals to close.
Variance turns sellers into operational data powerhouses (and clears the ops data request queue).

How Variance works

Variance was built from the ground-up to work with Segment’s event model. While you could find other ways to send us your prospect and customer data, Segment is the easiest and best way to use Variance with your team.

Get more out of Variance with Segment

In just three minutes you can have your Segment prospect and customer data flowing into Variance and start arming your whole org with the signals they need to drive growth. Variance works with all your Segment data, automatically extracting contact, account, and event information to create a 360-degree view of your customer with no SQL or code required. If you have any questions at all, please reach out and we're happy to hop on a Zoom and help you get set up.

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Integrate Variance with Segment

Segment makes it easy to set up Variance.

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