WebEngage

Multichannel user engagement

Supports real-time segments based on user attributes and behavior across website, mobile apps and campaigns
Sends customized email, push, in-app, web, SMS, and web push messages to segmented visitors based on location, URL, referral websites, cookies, and time spent
Provides “user journey” mapping so teams can drag-and-drop criteria into custom workflows to trigger targeted messages to customers based on lifecycle status
Offers personalized notification builder so teams can develop and target multichannel notifications tracks
Provides detailed reports so teams can monitor open rates, click rates, etc. on cross-channel campaigns

How WebEngage works

You will have first have to integrate the WebEngage SDK on your website and mobile apps so that WebEngage can receive your user and events data. You then will need to configure the various channels of engagement on WebEngage to be able to message your users. WebEngage provides integrations with AWS, SendGrid, Mandrill, Twilio and other tools, so that you can use your existing service provider for Email and SMS.

Create campaigns with visual workflows that adapt to real-time user behavior.

Get more out of WebEngage with Segment

Segment makes it easy to integrate WebEngage across all platforms: Website, Android, iOS and Server. As soon as you integrate WebEngage with Segment, WebEngage will start receiving the user and event data from Segment in the format required. You will be able to view your analytics data and also create campaigns through the WebEngage dashboard. In-app and on-site engagement channels will be available to use as soon as the Segment integration is done. The only other configuration you will have to do is to set up push, SMS, web push and email in the WebEngage dashboard.

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