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Twilio Segment

Winning data strategies

Discover how organizations are already leveraging Twilio Segment to collect data that drives decision-making and enhances customer experiences.

Man with mustache typing on keyboard in a neon-lit office with screens in the background.
Man with mustache typing on keyboard in a neon-lit office with screens in the background.

Case studies

IBM unified data across its 150+ product portfolio, transforming fragmented
insights into a comprehensive view of the end-to-end user experience.

Man with mustache typing on keyboard in a neon-lit office with screens in the background.
Man with mustache typing on keyboard in a neon-lit office with screens in the background.

In the full story, you’ll see how IBM:

  • Increased revenue by 70% in a three-month period
  • Increased product adoption by 30% with real-time customer communicationM
  • Used their data to train machine learning algorithms and personalize cross-sell offers
Read more