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UX + Research Product Experimentation Design

Simplifying Value Propositions

Molly Norris Walker By Molly Norris Walker Serial Head of Design, Author of Design-Driven Growth

Complicated value propositions kill conversion and deals. In this session Moly Norris Walker runs through a framework for simplifying your value prop, and testing it, including lots of case studies.

Resources

Slides: Simplifying Value Propositions

Book: Design-driven growth

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