Marketplaces

Growing your marketplace starts with the right data.

When you pay service providers for a piece of your business, data becomes really important. You need to optimize new customer acquisition costs and increase loyalty, while tightly managing your supply. That’s where Segment comes in.

Segment collects all of our event data from our customer and shopper apps, across all platforms. Combining this event data with our transactional data gives us a comprehensive view of our customer and shopper interactions.
Che Horder, Director of Analytics at Instacart

Fast-growing marketplaces choose Segment:

Increase engagement and drive repeat purchases.

Integrate tools for push notifications, A/B testing, and email to help bring users back to your app at the right time.

Optimize the first-time user experience.

Collect and analyze data from all customer touch points to identify areas where users get stuck. Brainstorm experiments to improve conversions and test your results.

Deliver personalized experiences across all channels.

Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.

Understand attribution across channels.

Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.

Get all of your data into one place.

Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.

Use Segment to integrate top tools for marketplaces.


Resources

Learn how Segment helps marketplaces.

Instacart Customer Story

Instacart uses Redshift to drive growth. Segment helps them get their data all in one place.

Read the story

App Size Calculator

Every MB reduces your install rate. Segment can help you reduce app bloat.

View the tool

Breather on Ad Sources

Breather does better when Facebook and Google Ad data is together.

Read the story

Build Better Apps

Four tips for building high performing mobile apps and optimizing user experience.

Read the blog
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