Growing your marketplace starts with the right data.
When you pay service providers for a piece of your business, data becomes really important. You need to optimize new customer acquisition costs and increase loyalty, while tightly managing your supply. That’s where Segment comes in.
Fast-growing marketplaces choose Segment:
Increase engagement and drive repeat purchases.
Optimize the first-time user experience.
Deliver personalized experiences across all channels.
Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.
Understand attribution across channels.
Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.
Get all of your data into one place.
Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.
Use Segment to integrate top tools for marketplaces.
Instacart Customer Story
Instacart uses Redshift to drive growth. Segment helps them get their data all in one place.Read the story
Breather on Ad Sources
Breather does better when Facebook and Google Ad data is together.Read the story
Build Better Apps
Four tips for building high performing mobile apps and optimizing user experience.Read the blog