How Braze works

Braze works best when all of your customer data is available in the tool to be used for segmentation and triggered communications. That data might be from a single environment or from various apps and websites. Collecting your data on who customers are and what they’re doing across all channels requires a lot of upfront planning about what customer data you want to track. Once you’ve got a plan, developers from each platform will need to learn and implement Braze SDKs for web, iOS, Android, and in some cases server-to-server API calls.

Additionally, Braze is also available as a Segment Source. This means that all messaging activity recorded by Braze — like Email/Push/In-App Delivered, Opened, Clicked, Unsubscribed, etc. — can be streamed back through Segment as an event and out to all of your enabled Destinations, including warehouses. No coding is needed for the Segment Source outside of a typical Segment installation. This saves you countless development hours and resources considering the alternative of building a custom ETL pipeline.

Similar integrations

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