Get more out of Branch with Segment

Using Branch via Segment makes implementation significantly easier for several reasons. Getting the Branch SDK bundled and configured into Segment’s takes the same amount of customization as if you had installed the Branch SDK directly. You’ll need to re-build your Segment SDK to include the Branch SDK and complete the same deep linking configuration.

However, an important piece of deep linking and attribution is measuring conversions, and in many cases across multiple devices. When you use Branch through Segment, all your Segment events get passed along to Branch in the format it expects, so you don’t need to go back in your code and add a bunch of new webhooks for the same events. Those events can be attributed back to links, campaigns, and channels in your Branch reporting dashboard. If you’re identifying your users in Segment, the userId gets set via the Branch setIdentity method so events that user takes can be traced across various devices.

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