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Content analytics and intelligence

Chartbeat

  • Provides real-time and historical data on key audience metrics like new users, user device, user distribution, and AMP visitors

  • Allows publishers to filter audiences based on constraints like user location, referral source, and visitor type

  • Integrates with CrowdTangle to gather offsite social features, so publishers can view data even when users are on third-party social sites

  • Automatically flags trends and benchmarks while allowing publishers to track top pages, scroll depth, author and article-specific performance, unique page views, and more

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Segment makes it easy to set up Chartbeat

How Chartbeat works

The basic implementation of Chartbeat requires the Chartbeat Javascript library to be installed on all your pages, such that it is loaded each time you have a visitor. A “heartbeat” is triggered by the Chartbeat library when visitors are reading your content, so the system knows how long people spend on each page. Chartbeat becomes much more useful when you send detailed data about your content, like the author’s name, article categories, and other custom metadata. Sending a high level of detailed data, however, requires custom code and an understanding of the Chartbeat Javascript library.

Displays user location, device, frequency of visits, and real-time views so publishers can track content interaction as it happens
Displays user location, device, frequency of visits, and real-time views so publishers can track content interaction as it happens
Tracks historical data so teams can analyze traffic source, device, and user loyalty over time
Tracks historical data so teams can analyze traffic source, device, and user loyalty over time
Allows teams to search historical data based on date
Allows teams to search historical data based on date

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Get more out of Chartbeat with Segment

When you enable Chartbeat in Segment, the Chartbeat script will be added to your site automatically and without any need for manual code changes. The Segment page method triggers a virtual page view in Chartbeat, including important page details automatically. This is especially important if you are tracking a single page app, since there’s no page reload when people are shown a new page. 

If you’re recording page metadata like name, category, author, and other custom properties, that data can be passed from Segment directly to Chartbeat. You’ll see the information populated in Chartbeat as section, page name, author, and page properties.

Try Segment

Segment makes it easy to set up Chartbeat

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.