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Ad conversion, tracking, and remarketing

Facebook Pixel

  • Streamlines conversion, tracking, and remarketing, so marketers can manage ads from one platform

  • Uses prospecting tool to target ads to lookalike audiences

  • Allows marketers to optimize cross-platform ads for custom conversions and see when users viewed content, searched for a product, interacted with their wishlist, or added payment info

  • Uses Javascript Tag API to track audiences and custom user events like page visibility and page length 

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Segment makes it easy to set up Facebook Pixel

How Facebook Pixel works

The Facebook Pixel is powered by a Javascript library that needs to be added to every page of your site in order to track page views. In addition to collecting page views, the ability to collect the actions that people take on your site, and details about those actions, is what makes the Facebook Pixel so valuable. It has a standard set of events, mostly Ecommerce events like product views, adds to cart, and purchases. Those events allow you to create more targeted ads for users based on their behavior, down to showing them ads about specific products based on what products they’ve seen or added to their cart. Each unique event you want to track will require custom code to be added to your site that can also populate dynamic data like product sku, name, and price from your site database.

Tracks and optimizes ads and targets audiences so teams can generate goal-oriented pixels
Tracks and optimizes ads and targets audiences so teams can generate goal-oriented pixels
Supports copy-and-paste tracking code so marketers can track ads without needing to code
Supports copy-and-paste tracking code so marketers can track ads without needing to code

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Get more out of Facebook Pixel with Segment

When you use Segment there’s no need to write custom code or to use Facebook’s Javascript library in order to start using Facebook Pixel. Segment page views and events are automatically translated into corresponding Facebook Pixel events in the background. The standard set of Ecommerce events in the Segment Spec get mapped to the standard set of Facebook Pixel Ecommerce events without any additional code. You can also use the event mapping settings in Segment’s Facebook Pixel integration to trigger other standard Facebook events, like Lead and CompleteRegistration, based on your existing Segment events. Standard Segment user traits like birthday, city, gender, also get passed through to the Facebook Pixel.

Try Segment

Segment makes it easy to set up Facebook Pixel

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.