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Mobile insights and integration

Flurry

  • Supports in-app event tracking to create reports on usage trends, user progression, and user events

  • Segments user actions based on characteristics like version, usage, install date, gender, language, geography, acquisition channel, or interest

  • Compares iOS and Android app usage so teams can explore app performance across devices 

  • Creates user funnels and pinpoints incomplete actions so marketers can review usage reports

  • Integrates with third-party platforms like comScore with one SDK 

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Segment makes it easy to set up Flurry

How Flurry works

Flurry is a bundled SDK that automatically collects information about how people use your app as well as revenue information from in-app purchases. You will have to do some custom coding install Flurry into your apps. In order to do this, you’ll need to bundle the Flurry SDK in with your app and re-submit to the app store. On top of that, if you want to record user traits or custom events, those require custom code hooks to be built as well. 

Track in-app actions your users take and visualize usage trends
Track in-app actions your users take and visualize usage trends
Measure user churn within your app and view percentage of users that come back.
Measure user churn within your app and view percentage of users that come back.
Monitor your user acquisition efforts and measure the impact of specific campaigns or channels
Monitor your user acquisition efforts and measure the impact of specific campaigns or channels

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Get more out of Flurry with Segment

When you use Flurry with Segment you’re still required to bundle the SDK, but Segment simplifies that process. When you install Flurry and integrate through your Segment account, you’ll maintain all the same automatic Flurry features. You’ll save significant time, however, with Segment’s elimination of the need for the Flurry custom code setup. Your Segment track  and identify data will be passed through to Flurry without any coding or custom data mapping necessary.   

Try Segment

Segment makes it easy to set up Flurry

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.