Friendbuy

Referral & Loyalty Program Software

  • Seamlessly integrate, launch and optimize your loyalty and referral program through your Segment dashboard

  • Encourage your customers to refer friends to your brand through customizable referral widgets and emails

  • Run A/B tests of creative, copy, and reward structure for your referral program

  • Track and attribute referral and loyalty event data, including shares, clicks, rewards and purchase events

  • Measure program and campaign performance across your conversion funnel 

  • Automate the reward fulfillment process

  • Incorporate referral and loyalty into your customer journeys by integrating your CDP, email and SMS platforms, and more

Friendbuy

How Friendbuy Works

Friendbuy’s team of marketing experts works with you to design and launch referral and loyalty programs that help you achieve your business goals. Friendbuy integrates with your site through either direct ecommerce platform integrations, or through their JavaScript library. You can load widgets, track purchases and products, and automatically reward customers through your referral and loyalty programs.

Friendbuy Referral and Loyalty Programs will be your best channels for acquiring and retaining customers thanks to customizable widgets, earning events and rewards, as well as a strategic partnership with referral and loyalty marketing experts that work with today’s top brands. 

Seamlessly integrate, launch and optimize your loyalty and referral program through your Segment dashboard.
Seamlessly integrate, launch and optimize your loyalty and referral program through your Segment dashboard.
Send referral and loyalty event data to Segment in real time, allowing you to send data instantly to connected tools like your data warehouse. This enables timely and up-to-date insights, personalized user experiences, and faster response times for customer engagement.
Send referral and loyalty event data to Segment in real time, allowing you to send data instantly to connected tools like your data warehouse. This enables timely and up-to-date insights, personalized user experiences, and faster response times for customer engagement.
Automatically display referral widgets and distribute rewards to customers through your referral and loyalty programs.
Automatically display referral widgets and distribute rewards to customers through your referral and loyalty programs.
Friendbuy

Get more out of Friendbuy with Segment

Friendbuy is both a Destination and a Source for Segment. As a Destination, Friendbuy’s JavaScript snippets are automatically loaded and executed via Segment’s analytics.js library.  This eliminates the need to have your developer manually add and manage Friendbuy’s code directly on your site. Enabling the integration will automatically map your existing Segment page calls to facilitate loading Friendbuy’s widgets, map your existing Segment identify calls to facilitate Friendbuy tracking a customer, and map your existing Segment track calls to facilitate Friendbuy tracking orders.

Friendbuy is also available as a Segment Source, which means that Segment can also ingest data from Friendbuy. Whenever a referral is shared, converted, or evaluated for a reward, Friendbuy will automatically let Segment know through real-time posts to our HTTP API.  Segment can then forward those events along to other connected Destinations, including your data warehouse. This means you can join your referral data with all your other marketing event data to tell a more complete story of a user’s journey. You can see the documentation for the Friendbuy Source here.

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Integrate Friendbuy with Segment

Segment makes it easy to set up Friendbuy.