All Integrations

Analytics and advertising manager

Hindsight

  • Track the content and websites users view before and after visiting your website

  • Create user segments based on custom events such as products viewed, conversion events, channel of entry, and more

  • Target digital advertising, on-site experience and content optimization based on your audience’s interests and behaviors

Try Segment

Segment makes it easy to set up Hindsight

How Hindsight works

Hindsight collects data through a Javascript library that needs to be added to every page of your site to track page views. In addition to page views, the ability to collect the actions that people take on your site, and details about those actions, is what powers Hindsight’s algorithm. Each unique event that you want to track will require custom code to be added to your site. And, in most cases, you’ll need to populate dynamic data like product details, signup details, or content details from your database onto the page and have it mapped to the Hindsight's Javascript library.

Understand what sites, pages, and topics users viewed along their journey to and from your site
Understand what sites, pages, and topics users viewed along their journey to and from your site
Track user behavior on individual sites by time of day
Track user behavior on individual sites by time of day
Understand what sites are most important to your visitors vs. a general internet audience
Understand what sites are most important to your visitors vs. a general internet audience
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Get more out of Hindsight with Segment

When you use Segment, there’s no need to write custom code or to learn the ins and outs of Hindsight’s Javascript library. Segment page views and the contextual information about each page are shared directly with Hindsight once it has been turned on as a Segment Destination. Your existing Segment website events and event properties are translated into corresponding Hindsight events with no additional development work. Once that data is passed into Hindsight, it can be used in the same way as if it was collected from a native Hindsight Javascript implementation.

Try Segment

Segment makes it easy to set up Hindsight

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.