All Integrations

Web and mobile behavior analytics

Hotjar

  • Provides heatmaps so marketers can visualize clicks, taps, and scrolling and supports conversion funnels to uncover dropoff on key pages or forms

  • Enables popup polls to target segments based on time or event

  • Provides responsive surveys to help collect customer insights after key events like conversion or cart abandonment

  • Enables user testing so marketers can create custom messages and target specific users for one-on-one testing

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Segment makes it easy to set up Hotjar

How Hotjar works

Hotjar offers a full set of user experience tools for your website: heat maps, session recordings, and form analytics. In order to install Hotjar on your site you’ll need to manually install its tracking code directly into your site(s). Hotjar also offers custom code for sites hosted by many popular CMS’, including Squarespace, Wix, Joomla, Drupal, and others.

The Hotjar tracking code does 3 things:

1: It queues any events it should track before the Hotjar script is loaded.
2: It sets a couple of settings:

  • hjid: Stands for 'Hotjar ID' - Your site's ID. This is the ID which tells Hotjar which site settings it should load and where it should save the data collected.

  • hjsv: Stands for 'Hotjar Snippet Version' - The version of the Tracking Code you are using. This is only needed if Hotjar ever updates the Tracking Code and needs to discontinue older ones.

3: Loads the Hotjar Script.

Enables custom funnels so teams can lead customers through lifecycles based on custom events or segments
Enables custom funnels so teams can lead customers through lifecycles based on custom events or segments
Displays heat maps and records clicks so marketers can analyze user sessions and actions
Displays heat maps and records clicks so marketers can analyze user sessions and actions

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Get more out of Hotjar with Segment

Installing Hotjar with Segment will load the Hotjar script in the background once you’ve enabled the integration and start tracking right away, with no development needed on your part. Right away your visitors’ sessions will start to be recorded and become available in Hotjar for deeper analysis. Most of Hotjar’s features can be configured in the app based on which pages people visited, where they come from, or what device they’re using. 

Try Segment

Segment makes it easy to set up Hotjar

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.