Hull

Connect customer data from different marketing tools into one user profile.

  • Gathers customer data from multiple channels – email marketing, website, mobile site and apps – into one user profile

  • Can sync user profiles and segments to 13 integrated tools

  • Creates user segments from any property or event from any of your connected tools, which can be pulled up or sent downstream via the integrations

Hull

How Hull works

Without Segment, installing the hull.js snippet into your page’s HEAD tag lets you authenticate users and perform API calls from your browser. However, in order to build out your user profiles and segmentations from data gathered across your other Hull connected tools, you’ll need to connect them individually. Each Hull “connector” has its own documentation for installation and sends different events and attributes.

Create segments of users from any attribute or event data compiled across all your connected tools.
Create segments of users from any attribute or event data compiled across all your connected tools.
See unified user profiles with a record of events tracked and attributes added/subtracted.
See unified user profiles with a record of events tracked and attributes added/subtracted.
Sync profiles and segments between Hull and all your other tools (including 200+ via Segment)
Sync profiles and segments between Hull and all your other tools (including 200+ via Segment)
Hull

Get more out of Hull with Segment

In addition to being able to send all the customer data you collect from your websites, mobile apps, and servers into Hull without touching any code or tracking documentation, you can use Hull with Segment to send information in both directions. With Hull you can compute traits on customers based on anything they’ve done in the other tools you’ve connected to Hull, then turn around and forward that computed information back into Segment to proliferate through to your other integrations easily.

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Integrate Hull with Segment

Segment makes it easy to set up Hull.