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Conversion tracking and fraud monitoring

Improvely

  • Tracks omnichannel signups and sales based on the source, campaign, medium, content, landing page, or keyword used to sign up or purchase a product

  • Automates user profile creation to track customer location, repeat visits, conversions, and lifetime value and identifies high-performing customers 

  • Blocks click fraud by monitoring IP addresses, ads clicked, referring URLs, and landing pages for suspicious activity, and creating detailed fraud reports so teams can receive fraud alerts in real time

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Segment makes it easy to set up Improvely

How Improvely works

Improvely relies on a few sources of data to build reports. The first is collected through links generated by the tool and used for ad destination URLs. The second is the Javascript library that collects traffic, user data, and conversions from your website. The last is ad cost data, which needs to be uploaded into the tool in CSV format. The CSV data and links are taken care of manually and can be done by anyone. The installation of the Javascript library, however, will require some development time, mainly to pass through the custom user data and fire conversion events with revenue data through to the tool.

Tracks conversions, referral source, keyword, and user location so teams can analyze successful conversion tactics
Tracks conversions, referral source, keyword, and user location so teams can analyze successful conversion tactics
Creates detailed customer profiles and provides information on goal status, visit information, and key metrics like conversions and time to conversion
Creates detailed customer profiles and provides information on goal status, visit information, and key metrics like conversions and time to conversion
Provides insights into key metrics such as revenue, cost per acquisition, average goal value, and conversion rate
Provides insights into key metrics such as revenue, cost per acquisition, average goal value, and conversion rate

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Get more out of Improvely with Segment

When you use Segment to power Improvely there’s no need for custom code or configuration outside of your basic Segment implementation. When you call the Segment identify method, the userId is passed through to Improvely. Likewise, every time you use the track method, the event and its properties are passed through to Improveley in the format it expects, which includes mapping revenue so it appears in Improvely.

By using Segment, you can entirely skip the need to install any libraries manually or the additional development time it would have taken to figure out how to fire conversion events through to Improvely otherwise.

Try Segment

Segment makes it easy to set up Improvely

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.