All Integrations

Mobile app analytics

Kochava

  • Provides access to more than 3,000 network and publisher integrations like Facebook, Twitter, Amazon, and Snap

  • “SmartLinks” -- SMS, email, web, or social ads redirect to geo-specific app stores or download pages

  • Can send unlimited postbacks to partners

  • Sends email, Slack, SMS, or PagerDuty alerts when key metrics change, conversion rates increase, revenue decreases, or install volumes change

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Segment makes it easy to set up Kochava

How Kochava works

Kochava is powered by a few key pieces of data that it needs to collect from your mobile app users. That means you’ll need to bundle and configure Kochava’s mobile SDKs in each of your apps on all relevant platforms. There are two key features you’ll need to be familiar with when configuring the Kochava SDK: Tracker and Events. Tracker handles all the attribution information, while Events records what users are doing, for consumption in your analytics dashboards. Both features usually require some custom coding to get up and running. Setting up the Events hooks is typically the most time-consuming process, since you need to install a unique hook for each and every event that you want to record.

Visualize potentially fraudulent activity across your account’s traffic with 11 types of reports.
Visualize potentially fraudulent activity across your account’s traffic with 11 types of reports.
Set custom parameters and volume caps for acceptable traffic and decide how to attribute unverified traffic for campaigns.
Set custom parameters and volume caps for acceptable traffic and decide how to attribute unverified traffic for campaigns.
Measure 12 different aspects of a campaign, including media cost, ROI, LTV, and retention.
Measure 12 different aspects of a campaign, including media cost, ROI, LTV, and retention.

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Get more out of Kochava with Segment

Segment makes your Kochava implementation simple. The Segment Kochava integration doesn’t require any custom code or bundled SDKs. Your standard Segment SDK implementation collects all the data needed to power events for your Kochava dashboard. You can bundle the Kochava SDK if you want, but it’s usually not necessary.

When you use Kochava via Segment, you gain a perk that works with all your other Segment integrations: you can enable a postback that fires a track event whenever Kochava attributes an install. This means that data is then available in any other Segment integrations that accept events, as well as your data warehouse, all without the need for any custom code.

Try Segment

Segment makes it easy to set up Kochava

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.