All Integrations

Marketing analytics

Lytics

  • Crawls website text and images and automates digital catalogue and scoring of web content so marketers can monitor and identify most popular content, intensity of user engagement, and likelihood of user return

  • Enables drag-and-drop segmentation, allowing teams to target customers based on channel, revenue, growth, or at-risk status

  • Integrates with more than 65 popular platforms like Twitter, AdRoll, Campaign Monitor, and Google Ads, so marketers can utilize cross-platform data at a glance

  • Allows marketers to personalize help desk, mobile, in-app, or web messages, so customers can see personalized product recommendations or articles based on their interests 

Try Segment

Segment makes it easy to set up Lytics

How Lytics works

Lytics collects most of the data it needs from a Javascript library that you’ll need to load on all pages of your site. There’s some variable data about visitors that also needs to be recorded for you to get the most out of Lytics. The most important data is user information like name and email, which is used to power the messaging features of Lytics and make sure you’re not asking already-known users to opt in. It’s also useful to record events to Lytics about what people do when they’re on your site so that you can create email and advertising segments based on user behavior. All this data is collected using the Lytics API, which will require a developer to learn and implement its methods and data structure. 

Connect with your existing marketing tools and pull customer interactions into one place.
Connect with your existing marketing tools and pull customer interactions into one place.
Build custom audience segments to personalize marketing across channels.
Build custom audience segments to personalize marketing across channels.

Deliver sitewide personalization through modals, gates, and banners.

+

Get more out of Lytics with Segment

When you use Segment to implement Lytics on your site, you won’t have to add any custom code on top of your standard Segment implementation. Enable Lytics in your Segment integrations page to load the Javascript library onto your site without making code changes.

Segment automatically maps page, identify, and track data straight through to Lytics in the format it expects. That set of customer data is enough to power most Lytics implementations. In some cases it’s useful to record data from mobile apps or your backend server to the Lytics API. When you use Segment, any data you’re already collecting from those libraries can be passed through to Lytics as well. 

Try Segment

Segment makes it easy to set up Lytics

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.