All Integrations

Email marketing

Mailjet

  • Enables “Passport,” a responsive email template builder, so marketers can develop marketing emails using HTML code blocks or a drag-and-drop interface

  • Supports email personalization by enabling customizable subject lines, targeted customer lists based on location, and segmented lists by behavior 

  • Integrates with SMTP relay and Send API so developers can monitor email traffic, send customizable, responsive designs using loops, conditions, and segments using Mailjet’s templating language

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Segment makes it easy to set up Mailjet

How Mailjet works

Keeping your Mailjet subscribers and their attributes (like gender, subscription, last login, etc.) up to date usually means writing a custom script to ping its API whenever those attributes change. You’ll either have to run the script every night to make sure subscribers are up to date based on your database, or you could write a custom library that hits the API in realtime as people use your site and their attributes change. Getting subscriber activity and campaign data out of Mailjet and into a data warehouse would require a custom ETL process using its export API. Additionally, if you want the email activity to show up in your realtime analytics tools, you’ll be required to do even more custom development work.

Define segments based on users’ properties or activity.
Define segments based on users’ properties or activity.
Create responsive emails via a drag-and-drop UI or coding in HTML or MJML, with live preview.
Create responsive emails via a drag-and-drop UI or coding in HTML or MJML, with live preview.
See opens, clicks, unsubscribes, create graphs, and export reporting data.
See opens, clicks, unsubscribes, create graphs, and export reporting data.

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Get more out of Mailjet with Segment

Segment entirely removes the need to build a connection to the Mailjet API yourself. Anytime you identify a person on your site, they’ll be added to a contact list or, if they’re already on it, their traits will be updated based on your Segment traits. Another powerful way that Mailjet connects with Segment is as a cloud app data source. Connect the source and all your Mailjet email activity (like Email Delivered, Opened, Clicked, Unsubscribed, and more) gets sent in realtime to all your integrations that can accept events and also synced to your Segment data warehouse. You won’t need to do any additional development to configure any of these features.

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Segment makes it easy to set up Mailjet

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.