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Advertising automation for in-house teams

Nanigans

  • Automates social and mobile advertising with multichannel and cross-device placement, universal bidding, and optimization

  • Simplifies ad performance reports by consolidating spend across campaign and publisher

  • Identifies user’s best performing ads and channels cross-network

  • Increases the speed of campaign execution (no waiting on third parties or repeating mundane clicks and tasks)

Try Segment

Segment makes it easy to set up Nanigans

How Nanigans works

Enabling Nanigans for your in-house advertising means authenticating it with all the advertising accounts you want to track and bid for in-house. In order to achieve end-to-end integrated tracking across your mobile and desktop website and apps, you’ll need to install Nanigans desktop pixels across every site you run ads for as well as install the Nanigans mobile SDK.

Identifies user’s best performing ads and channels cross-network.
Identifies user’s best performing ads and channels cross-network.
Automates social and mobile advertising bidding. 
Automates social and mobile advertising bidding. 
Simplifies ad performance reports by consolidating spend across campaign and publisher.
Simplifies ad performance reports by consolidating spend across campaign and publisher.

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Get more out of Nanigans with Segment

In addition to cutting out duplicative event tracking, pixel dropping, and extraneous SDK installation, you can do more to optimize your Nanigans ad and event tracking with Segment when mapping events to conversions.Where Nanigans supports one conversion ID for different meanings, with Segment events (which have their own, semantic meanings) you can map those to conversion IDs instead. Segment interpolates conversion name templates to inline property values, so you can map a single event to multiple conversions based on the value of a property. That means that by using Segment with Nanigans, you won’t have to convolute your tracking for the sake of how your advertising pixels are placed.

Try Segment

Segment makes it easy to set up Nanigans

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.