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Cross-platform UX analytics

Navilytics

  • Records user action like mouse movements, clicks, and keypresses and creates attention heatmaps, segment heatmaps and scrollmaps

  • Tracks conversion ratios, hesitation times, and form completion time on all web and mobile forms

  • Provides data on click-per-element so marketers can optimize page elements like menus, text, and images based on user engagement reporting

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Segment makes it easy to set up Navilytics

How Navilytics works

Navilytics offers all the typical customer experience features. These include session recordings, heat maps, scroll depth maps, and form analytics. All those reports can be segmented based on a visitor’s traffic source, browser, location, and other standard web analytics dimensions. One feature that is unique to Navilytics is the ability to compare page elements like a split test to see which among them drives more visitor engagement. To make this happen, all Navilytics needs is for you to place the same script on every page of your site. Like other session recording tools it offers the ability to tag sessions, which requires you to write a custom line of code for each unique tag you want to add.

Visualize clicks, mouse movements, and scrolling on your website.
Visualize clicks, mouse movements, and scrolling on your website.
Play back session videos to see how users behave on your website.
Play back session videos to see how users behave on your website.

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Get more out of Navilytics with Segment

When you turn Navilytics on inside your Segment website source, the script gets added everywhere on your site, automatically and with no additional coding required from you. You’ll see custom tags populated in your session recordings that correspond to the events you’re already tracking to Segment. Some other customer experience tools accept the Segment user traits and event properties, but Navilytics only shows the Segment event names that were triggered during each session.

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Segment makes it easy to set up Navilytics

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.