All Integrations

A/B testing and experimentation tool.

Optimizely

  • Easy interface for A/B and multivariate experimentation across web and mobile web

  • Similar workflow for iOS and Android mobile apps, although some experimental changes have to be identified before submission to app store

  • “Stats Engine” interface shows experiment performance and statistical significance to make decisioning easy

  • Custom segmentation allows targeting experiments and personalized content to specific regions, by cookie history, or other dimensions

Try Segment

Segment makes it easy to set up Optimizely

How Optimizely works

Optimizely is installed client-side by adding a snippet directly into your site’s code to start running experiments for the web, or by installing the Optimizely SDK for mobile experimentation. For web, each project has its own unique line of javascript placed in the <head> tag of your site’s source code. To send conversion events into Optimizely directly, you’ll need to implement duplicate event tracking alongside advertising pixels, email marketing tools, analytics tools, attribution tools and others.

Run cross-channel experiments choosing custom segmentation and delivery based on many different dimensions.
Run cross-channel experiments choosing custom segmentation and delivery based on many different dimensions.
Easy UI for A/B and multivariate experimentation, includes events or visual tags for non-technical implementations.
Easy UI for A/B and multivariate experimentation, includes events or visual tags for non-technical implementations.
Additional integrations available inside of Optimizely to pull in contextual data to experiment against.
Additional integrations available inside of Optimizely to pull in contextual data to experiment against.

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Get more out of Optimizely with Segment

Segment .track calls are automatically sent to Optimizely as potential conversion events or segmentation criteria for your experiments. Additionally, Segment automatically generates a .track call when an Optimizely experiment runs, and sends these “Experiment Viewed” events to other downstream tools connected to your Segment account. This lets you extend an experimental message to be consistent in downstream email marketing tools, or do deeper funnel analysis in analytics tools or your data warehouse to see the full impact of an experiment.

Try Segment

Segment makes it easy to set up Optimizely

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.