Optimizely Web

A/B testing and experimentation tool.

Easy interface for A/B and multivariate experimentation across web and mobile web
Similar workflow for iOS and Android mobile apps, although some experimental changes have to be identified before submission to app store
“Stats Engine” interface shows experiment performance and statistical significance to make decisioning easy
Custom segmentation allows targeting experiments and personalized content to specific regions, by cookie history, or other dimensions

How Optimizely Web works

Optimizely is installed client-side by adding a snippet directly into your site’s code to start running experiments for the web, or by installing the Optimizely SDK for mobile experimentation. For web, each project has its own unique line of javascript placed in the tag of your site’s source code. To send conversion events into Optimizely directly, you’ll need to implement duplicate event tracking alongside advertising pixels, email marketing tools, analytics tools, attribution tools and others.

Run cross-channel experiments choosing custom segmentation and delivery based on many different dimensions.

Get more out of Optimizely Web with Segment

Segment .track calls are automatically sent to Optimizely as potential conversion events or segmentation criteria for your experiments. Additionally, Segment automatically generates a .track call when an Optimizely experiment runs, and sends these “Experiment Viewed” events to other downstream tools connected to your Segment account. This lets you extend an experimental message to be consistent in downstream email marketing tools, or do deeper funnel analysis in analytics tools or your data warehouse to see the full impact of an experiment.

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Segment makes it easy to set up Optimizely Web.

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