All Integrations

Cross-platform retargeting

Perfect Audience

  • Retargets mobile banner or interstitial ads across Hubspot, Twitter, Facebook, mobile, or partner sites

  • Tracks cross-platform conversions and revenue streams across apps, domains, audiences, and ads

  • Uses a rule-based tag manager to track segments and user behavior

  • Uses “Perfect Product Retargeting” to develop personalized Facebook product ads

Try Segment

Segment makes it easy to set up Perfect Audience

How Perfect Audience works

Getting Perfect Audience implemented isn’t too complicated, but it’s another code snippet that needs to load on all of your pages, which comes with costs. For more advanced features like recording events to Perfect Audience, you’ll have to learn and implement the Events Javascript API. Ecommerce stores will likely want to record product views and purchases, which requires a few additional lines of Perfect Audience code. A developer will have to write code to retrieve Product IDs, Order IDs, and Revenues in order for you to serve visitors with dynamic product ads.

Tracks key campaign metrics such as impressions served, click backs, conversions, and cost, so marketers can analyze ad success
Tracks key campaign metrics such as impressions served, click backs, conversions, and cost, so marketers can analyze ad success
Supports custom goals so teams can track conversions based on custom events like page open, revenue, or order completed
Supports custom goals so teams can track conversions based on custom events like page open, revenue, or order completed

+

Get more out of Perfect Audience with Segment

When you have Segment, the Perfect Audience script can be loaded automatically in the background, so there’s no need to manually add the code to your site. To use custom events all you need to do is enter the relevant Segment event names into your configuration in the Perfect Audience app. The order_id and revenue (or total for Order Completed) will be sent with any track call that already includes those properties. For Product Viewed events, the product_id or product_sku gets passed through to Perfect Audience to power dynamic product ads.

Try Segment

Segment makes it easy to set up Perfect Audience

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.