Analyst Report

Twilio Named a Leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025

Read to learn more about the Customer Data Platform (CDP) software market and dive into why the IDC MarketScape named Twilio a Leader for the CDP Focused on B2C Users.

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Graph ranking customer data platforms by capabilities and strategies showing leaders and major players. — Source: "IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users Vendor Assessment", By Tapan Patel and Gerry Murray, December 2024, Doc. #US51778724

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.

Why is Twilio named a Leader in the 2024 IDC MarketScape: Worldwide Customer Data Platforms on B2C Users?

Read the report excerpt to learn:

Why CDPs are critical for B2C organizations to understand, assist, and interact with their customers across all touch points
How CDPs eliminate customer data silos and drive growth through real-time engagements
How CDPs activate high-quality customer data and deliver contextual experiences when combined with predictive AI and generative AI
Why Twilio was named a Leader CDP for the B2C segment

“Unified customer data is essential for B2C organizations to understand, assist, and interact with their customers across all touch points. CDPs activate high-quality customer data and, when combined with predictive AI and generative AI, deliver personalized and contextual experiences across marketing, customer service, sales, and other functions.”

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Tapan Patel Research Director, Customer Data Platform, Intelligence and Analytics at IDC

Trusted by leading brands

“Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop.”

Christian Rocha Castillo Deputy Director Ecommerce/Digital Media, Domino’s Pizza

65%

decreased cost per acquisition

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