|
|
Customer Data Pipeline (Business) Connections |
Customer Data Platform Connections, Unify, and Engage |
|---|---|---|
| Collect and send data anywhere | ||
|
Sources
Collect the full customer view via one API and 450+ pre-built integrations across your apps, sales, support, payment & messaging experiences.
|
|
|
|
Destinations
Send your first-party data to 550+ tools including data warehouse, product analytics, advertising, email, and more.
|
|
|
|
Functions
Create custom sources and destinations with just 10 lines of JavaScript, to solve for unique use cases.
|
|
|
|
Reverse ETL
Activate data from the warehouse into 550+ tools for product analytics, advertising, email, and more.
|
|
|
|
Developer Tools
Set up, test, and swap new tools with a common UI and data observability.
|
|
|
|
Public API
Programmatically manage Segment workspaces, sources, destinations, and more via API.
|
|
|
|
Protocols
Automatically enforce data quality at scale.
|
Add-on |
Add-on |
| Complete view of your customer | ||
|
Identity Resolution
Unify user history across web, mobile, server, data warehouse, and third-party touchpoints into one comprehensive profile.
|
— |
|
|
Profile API
Query unified profiles to empower internal teams with customer data, and build real time in-app recommendations & personalized campaigns.
|
— |
|
|
Profiles Sync
Access real-time profile data in your warehouse to build data and ML models to lower acquisition costs, increase lifetime value, and more.
|
— |
|
|
Profile Explorer UI
Enable any technical or business team within your organization to explore unified profiles in one place.
|
— |
|
|
Traits
Created more personalized customer experiences by appending calculated and queried customer data to unified profiles.
|
— |
|
|
Predictive traits
Predict customer behavior using a no-code builder to power more timely, targeted, and precise personalized experiences on every channel.
|
— |
|
|
Recommendation Traits
Use AI to automatically determine and enrich customer profiles with the top products, brands, or product categories an individual is most likely to purchase.
|
— |
|
| Build personalized experiences with Twilio Engage | ||
|
Audiences
Equip technical and business users to group unified profiles with an easy-to-use UI based on customer traits or interactions.
|
— |
|
|
Generative Audiences
Create and launch complex audiences in minutes with a simple text prompt using generative AI.
|
— |
|
|
Recommendation Audiences
Build AI audiences of people most likely to purchase a specific product, brand, or product category for better targeting and personalization.
|
— |
|
|
Predictive Audiences
Pre-built, suggested audiences to inspire new campaign ideas and help you quickly create predictive AI audiences in just a few clicks.
|
— |
|
|
Journeys
Orchestrate and optimize personalized journeys to automate messaging across multiple channels based on real-time customer behavior.
|
— |
|
| Usage and billing | ||
|
Monthly tracked users
The number of anonymous and logged-in visitors that you track with Segment.
|
Custom volume |
Custom volume |
|
Throughput Limit
Your customer data comes in the form of API Calls and Objects. CDP plans are eligible for custom limits.
|
Custom |
Custom |
|
Seats
The number of teammates that can access your Segment workspace.
|
Unlimited |
Unlimited |
|
Payment method |
Invoice |
Invoice |
|
Contract length |
Unlimited |
Unlimited |
| Support | ||
|
Email/Web support |
|
|
|
On-demand videos and documentation
Get up-and-running quickly with developer documentation and on-demand training.
|
|
|
|
Dedicated Support |
Available |
Available |
|
Customer Success Manager
Customer Success Manager may be included based on your annual agreement. Please ask your Account Executive for details.
|
Available |
Available |
|
Advisory Services or Professional Services
Custom advisory services and professional services packages available. Please ask your Account Executive for details.
|
Add-on |
Add-on |
|
Uptime SLA
Guaranteed API uptime.
|
|
|
| Security | ||
|
Account Security
Protect your workspace with personalized security settings.
|
|
|
|
Multi-factor authentication
Provide an additional layer of security beyond your username and password by requiring secondary authentication.
|
|
|
|
Single Sign-on
Centrally manage your policies for access with Single Sign-On (SSO).
|
|
|
|
Granular roles and user permissions
Control access to your sources and workspaces with fine-grained permissions to manage how your teammates interact with your data.
|
|
|
|
Certifications
To learn more about Segment's security and privacy program, and certifications and attestations.
|
|
|
|
HIPAA-eligibility
Store and manage PHI within your workspace.
|
Available |
Available |
|
Regional Segment (EU or US)
Segment offers regional infrastructure in both Europe and the United States.
|
|
|
Customer Data pricing
Unlock the potential of your engineering, marketing, and product teams with our customer data platform. Discover pricing options and learn more from Twilio Segment.
Connections
Customer Data Pipeline
Collect first-party data from every touchpoint and activate it across 550+ destinations, including Twilio SendGrid, Twilio Messaging, and data warehouses, for a unified customer view.
What your teams can do:
-
Collect and unify real-time events with customer data in the warehouse
-
Send customer data to 700+ apps
-
Govern data for quality and compliance
Connections + Unify + Engage
Customer Data Platform
Create unified profiles, build advanced audiences, orchestrate personalized journeys in real-time, and enhance every experience with data from your warehouse.
What your teams can do:
-
Unify events and warehouse data into governed, identity‑resolved profiles
-
Build AI‑powered audiences from a complete customer view
-
Activate profiles across tools to power journeys and campaigns
Not seeing an option that matches your needs?
Our sales team is happy to chat with you to understand your use case and explore alternative options
Join the 25,000+ companies using the Twilio Segment platform
Complete CDP
Start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack.
Real-time behavioral events
Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 700+ apps.
Warehouse data
Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications.
Artificial Intelligence
Twilio Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale.
CDP add-ons
Extend your CDP with modular add-ons that tighten data quality, enrich profiles from your warehouse, and power AI-driven recommendations and predictions—so teams can build smarter audiences and orchestrate more personalized journeys.
Add-on
Protocols
Take control of data quality with intuitive data cleaning features and real-time validation built for enterprise scale.
Add-on for Connections
AI recommendations
Build more targeted audiences based on AI-powered product recommendations and traits designed to drive conversions. Included in CDP plans.
Add-on for Connections
Audiences & profile enrichment
Enhance every customer experience with profile, audience, and event data from the warehouse. Included in CDP plans.
Add-on for Connections
AI predictions
Create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences. Included in CDP plans.
Compare plans
Get a custom price quote
Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing.
Frequently asked questions
Yes! There is a 14-day free trial for Connections. Learn more here. For CDP plans, please contact us.
No! Connections capabilities are included in all Customer Data Platform (CDP) plans. For teams only focused on collecting and sending customer data to downstream destinations, Connections plans are a great place to start and can be upgraded to a CDP plan when your team is ready.
Predictive and Generative AI capabilities are available in Customer Data Platform (CDP) plans. Recommended Audiences and Recommendation Traits are included in Customer Data Platform (CDP) plans.
Protocols is an optional add-on for Connections Business plans and Customer Data Platform (CDP) plans. Unify and Twilio Engage are available CDP plans. Contact us to determine which plan is best for you.
To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."
Yes! Twilio Segment Customer Data Platform (CDP) enables your team to start anywhere and activate everywhere, including your data warehouse and 450+ sources. If you are interested in a reverse ETL only plan, contact us.
No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.
Twilio Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.