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Free 1,000 visitors/mo $0.00 |
Team 10,000 visitors/mo Starting at $120 14 day free trial |
Business Custom volume Custom For a personalized quote |
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| Collect and send data anywhere | |||
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Sources
Use a single API to capture and send customer data exactly where you need it.
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2 Sources |
Unlimited |
Unlimited |
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Web
Collect customer data from your website with the Segment javascript library.
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Mobile
Collect customer data from your mobile apps with SDKs for iOS, Android, and more.
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Server
Send customer data directly from your servers.
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Cloud Apps
Connect platforms like Salesforce, Stripe, Facebook Ads, and more.
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Destinations
Send your data to 750+ tools for product analytics, advertising, email, and more.
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Unlimited |
Unlimited |
Unlimited |
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Functions
Create your own sources and destinations directly within your workspace. This is an optional feature subject to additional terms.
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50 Hours |
50 Hours |
Custom |
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Warehouses
Transform and load your data into Redshift, BigQuery, Postgres, Snowflake, or IBM DB2
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1 Warehouse |
1 Warehouse |
Unlimited |
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Sync frequency
Choose how often and when you load data into your warehouse
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1 per day |
2 per day |
Custom Schedule |
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Selective sync
Choose which events and properties sync to your warehouse
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— |
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Reverse ETL
Activate data from the warehouse into 750+ tools for product analytics, advertising, email, and more.
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Developer Tools
Set up, test, and swap new tools with a common UI and data observability.
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Central view of data schema
See a list of all events, traits, and more you've sent to Segment.
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Live data view and debugger
View live data passing through Segment to test your tracking code.
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Public API
Programmatically manage Segment workspaces, sources, destinations, and more.
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| Control your data quality | |||
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Data privacy and controls
Take a proactive approach to privacy and easily control where your data flows.
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User deletion
Manage user deletion across Segment and supported destinations.
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User suppression
Block data collection for specific users with one-click suppression.
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Customer data discovery and inventory
Automatically detect and classify personal information in real time.
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Destination filters
Activate the data flowing into each destination.
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— |
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Protocols
Automatically enforce data quality.
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— |
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Add-on |
| Complete view of your customer | |||
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Unified customer data
Send data to a data warehouse to tie disparate events and interactions into unified profiles.
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Identity resolution & profiles
Unify user history across devices and channels into one comprehensive profile.
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— |
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Available with CDP Plans |
| Usage and billing | |||
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Monthly Tracked Users
The number of anonymous and logged-in visitors that you track with Segment.
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Up to 1,000 |
Base includes 10,000 |
Custom volume |
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Throughput Limit
Your customer data comes in the form of API Calls and Objects. Free and Team plans include up to 250 API Calls and Objects per MTU. The vast majority of Segment customers use well under these limits. Business plans are eligible for custom limits.
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Standard |
Standard |
Custom |
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Price |
Free |
Starting at $120/month |
Custom, get a quote |
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Additional 1,000 monthly tracked users (10K - 25K) |
— |
+ $12 |
— |
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Additional 1,000 monthly tracked users (25K - 100K) |
— |
+ $11 |
— |
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Additional 1,000 monthly tracked users (100K+) |
— |
+ $10 |
— |
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Seats
The number of teammates that can access your Segment workspace.
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10 |
10 |
Unlimited |
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Payment Method |
— |
Credit Card |
Invoice |
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Contract Length |
— |
Annual or Monthly |
Unlimited |
| Support | |||
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Email/Web support |
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On-demand videos and documentation
Get up-and-running quickly with developer documentation and on-demand training.
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Dedicated Support |
— |
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Available |
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Customer Success Manager
Customer Success Manager may be included based on your annual agreement. Please ask your Account Executive for details.
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— |
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Available |
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Advisory Services or Professional Services
Custom advisory services and professional services packages available. Please ask your Account Executive for details.
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— |
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Add-on |
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Uptime SLA
Guaranteed API uptime.
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| Security | |||
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Account Security
Protect your workspace with personalized security settings.
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Multi-factor authentication
Provide an additional layer of security beyond your username and password. When logging into Segment, users will also enter a code from their mobile phone.
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Single Sign-on
Centrally manage your policies for access with Single Sign-On (SSO).
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Granular roles and user permissions
Control access to your sources and workspaces with fine-grained permissions to manage how your teammates interact with your data.
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Certifications
To learn more about Segment's security and privacy program, and certifications and attestations.
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HIPAA-eligibility
Store and manage PHI within your workspace.
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— |
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Add-on |
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Regional Segment (EU or US)
Segment offers regional infrastructure in both Europe and the United States.
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Connections
Customer Data Pipeline
Get started for free or find the right plan to enable your engineering team to collect and send unified customer data to 750+ pre-built destinations.
Free
Start collecting and sending data to your favorite marketing and analytics tools.
$0/month
What you can do with Free Connections:
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Includes 1,000 visitors/mo
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500,000/mo Reverse ETL Records
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2 sources
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700+ Integrations
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1 data warehouse destination
Team
Unify your customer data and collect every touch point with full access to Connections.
Starts at $120/month
All of Free plus:
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Includes 10,000 visitors/mo
+$10/mo for 1,000 monthly visitors -
1,000,000 Reverse ETL Records
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Unlimited Sources
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Public API Access
Business
Connections to solve your business’s unique and complex customer data use cases.
Custom Pricing
All of Team plus:
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Custom Volume
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Single View of the Customer
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Data Governance
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Advanced Roles & Permissions
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Personalized Customer Experiences
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HIPAA-eligibility (BAA Required)
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Regional Segment (EU or US)
Segment offers regional infrastructure in both Europe and the United States
Optional add-on
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Protocols
Automatically enforce data quality at scale.
Ready to personalize customer experiences?
Twilio’s complete, extensible, and scalable CDP enables your business to create unified profiles, build audiences, and orchestrate personalized journeys and enhance experiences with warehouse data.
Join the 25,000+ companies using the Twilio Segment platform
Compare Customer Data Pipeline plans
Getting started is easy
Start connecting your data with Twilio Segment.
Connections FAQs
To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."
Yes! There is a 14-day free trial for the Team plan. To try the Business plan, please contact us.
No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.
If you are on the monthly billing plan, your bill may fluctuate each month based on your user activity. The annual plan allows you to purchase MTU at a lower rate. Exceeding the allotted MTU count on annual plans may incur additional charges.
Yes! Twilio Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.
Protocols, Unify and Twilio Engage are offered as an add-on to your Twilio Segment plan. Contact us to learn more about what plan is best for you.