How Adobe Analytics works

Adobe Analytics is typically used for web analytics, but also offers analytics for mobile apps. On the web you can get a lot of great data by adding the javascript snippet to your site. All of your page views, traffic sources, and visitor data like device and location are collected through the out-of-the-box snippet. However, in order to collect more detailed information like what people are doing on a page, ecommerce data, or user attributes, you’ll need to install custom code hooks into your site. Adobe Analytics implementations are not simple, mostly because you or a developer will need to learn the details of the API methods and data it expects to receive to make sure things work correctly. Mobile works almost the same in that it has out-of-the-box features that get you a standard set of data tracked, but any custom or ecommerce data needs to be installed manually.

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