All Integrations

Mobile app tracker

AppsFlyer

  • Automates user acquisition attribution using “NativeTrack™” to  recognize one of its 2,000 integrated partners or through view-through attribution, fingerprinting, or deep linking

  • Measures omnichannel analytics so teams can review ad networks, media sources, impressions, lifetime value, cost-per-install and return-on-investment for each ad campaign

  • Supports unlimited in-app events so teams can track and attribute ad revenue based on user engagement

  • Provides uninstall attribution so marketers can explore conversion, rate, uninstall rate, revenue, cost, and sessions from a single dashboard

Try Segment

Segment makes it easy to set up AppsFlyer

How AppsFlyer works

AppsFlyer uses SDKs to power its mobile attribution engine. Attribution data is collected by AppsFlyer without much extra work after installing the SDK to your app. However, if you want to collect user ID and custom events with properties, that will require learning and hooking into the AppsFlyer methods or API. Most data is collected by adding hooks using iOS and Android methods and populating them with variable data from your database. In some cases, events that happen when a user is not currently using the app can be recorded by hitting the AppsFlyer API directly. 

Supports unlimited in-app events so teams can track and attribute ad revenue based on user engagement
Supports unlimited in-app events so teams can track and attribute ad revenue based on user engagement
Measures omnichannel analytics so teams can review ad networks, media sources, impressions, lifetime value, cost-per-install and return-on-investment
Measures omnichannel analytics so teams can review ad networks, media sources, impressions, lifetime value, cost-per-install and return-on-investment
Automates user acquisition attribution using “NativeTrack™” to  recognize one of its 2,000 integrated partners or through view-through attribution, fingerprinting, or deep linking
Automates user acquisition attribution using “NativeTrack™” to  recognize one of its 2,000 integrated partners or through view-through attribution, fingerprinting, or deep linking

+

Get more out of AppsFlyer with Segment

When you enable AppsFlyer in Segment you’ll need to bundle the SDK when you build your Segment iOS and Android SDKs. Unchanged, the attribution data still works like it does when you install AppsFlyer directly. However, there’s an extra bonus to using AppsFlyer via Segment: your attribution data gets recorded as a track event and fanned out to all other integrations and warehouses you’ve turned on with Segment. That means you can see your attribution data in analytics tools, messaging tools, and your data warehouse. Segment will also pass all your existing events and properties from mobile and server through to AppsFlyer automatically so you don’t need to install (or learn) AppsFlyer-specific code hooks. 

Try Segment

Segment makes it easy to set up AppsFlyer

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.