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Behavioral email and analytics platform

Kissmetrics

  • Pulls cross-platform behavior reports so marketers can analyze key audience growth segments 

  • Supports automated or manual targeted emails based on completed custom actions, unique events, or funnels

  • Integrates with third-party platforms like Woo Commerce and Live Chat to support cross-stream analysis with a few clicks

  • Provides an overview of custom populations, population change and growth, so marketers can analyze populations from customers who have completed actions or events

  • Automates and sends customer data reports, so marketers can review key metrics on active and churned populations

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Segment makes it easy to set up Kissmetrics

How Kissmetrics works

Implementing Kissmetrics takes about the same level of effort to installing Segment for the first time. You’ll need to map out your events and user traits to be collected, decide which libraries and SDKs you need to collect that data, and install them into your product(s). Kissmetrics event and people reporting is easy to use if your events are planned following best practices and your implementation is solid, but it does take quite a bit of work to get things set up correctly.

If you’re planning on using any other analytics applications (or literally any tool that takes in event data to do its job) you should consider whether implementing native event tracking on a per tool basis is worth your or your developers’ time, given that if you’re adding any more than two tools, the event tracking and custom coding work you’re doing is going to be duplicative and redundant by nature.

Pulls cross-platform behavior reports.
Pulls cross-platform behavior reports.
Create and send behavior-based emails to engage customers along their journeys.
Create and send behavior-based emails to engage customers along their journeys.
Define and monitor the segments that are key to your growth.
Define and monitor the segments that are key to your growth.

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Get more out of Kissmetrics with Segment

When you use Segment to send data to Kissmetrics your developers only need to learn Segment’s API and 2 simple methods: identify, track. Once Segment is installed your customer data will immediately flow to Kissmetrics as well as get sent to your other tools like email, chat, push, ad conversions, etc. Using Segment, there are many cases where you’ll get access to data in Kissmetrics that wouldn’t be there without custom coding if you weren’t using Segment. Most email integrations available in Segment can also push email activity back through Segment and out to integrations, including Kissmetrics. That means you’ll see Email Delivered, Opened, Clicked, etc. in your Kissmetrics reports. Automatic events also work for most live chat integrations as long as the live chat integration and Kissmetrics are both implemented via Segment. 

Try Segment

Segment makes it easy to set up Kissmetrics

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.