Unlock the potential of your engineering, marketing, and product teams with our customer data platform. Discover pricing options and learn more from Twilio Segment.
Unify enables teams to combine real-time events with warehouse data to build unified profiles. Unify empowers any team within the business to use trusted data to build 1:1 personalized experiences leveraging CustomerAI at scale.
Collect and unify real-time events with customer data in the warehouse
Automatically generate identity-resolved profiles
Enrich and activate unified profile data to 450+ destinations
Enable engineering teams to:
Create computed traits
Leverage AI to create predictive traits
Adaptive Customer Engagement
Engage
Engage is the most complete real-time CDP that enables your technical and business users to build and activate customer profiles and audiences. Engage delivers enhanced audience targeting and personalization powered by CustomerAI.
Build AI-powered predictive and generative audiences
Orchestrate customer journeys and campaigns
Optional add-on
Audience & profile enrichment
Expand identity-resolved profiles to include all warehouse data
Join the 25,000+ companies using the Segment platform
Complete CDP
With Engage and Unify, companies can start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack.
Real-time behavioral events
Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 450+ destinations.
Warehouse data
Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications.
Unify user history across web, mobile, server, data warehouse, and third-party touchpoints into one comprehensive profile.
Profile API
Query unified profiles to empower internal teams with customer data, and build real time in-app recommendations & personalized campaigns.
Profiles Sync
Access real-time profile data in your warehouse to build data and ML models to lower acquisition costs, increase lifetime value, and more.
Profile Explorer UI
Enable any technical or business team within your organization to explore unified profiles in one place.
Traits
Created more personalized customer experiences by appending calculated and queried customer data to unified profiles.
Predictive traits
Predict customer behavior using a no-code builder to power more timely, targeted, and precise personalized experiences on every channel.
Recommendation Traits
Use AI to automatically determine and enrich customer profiles with the top products, brands, or product categories an individual is most likely to purchase
Build personalized experiences with Twilio Engage
Audiences
Equip technical and business users to group unified profiles with an easy-to-use UI based on customer traits or interactions.
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Generative Audiences
Create and launch complex audiences in minutes with a simple text prompt using generative AI.
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Recommendation Audiences
Build AI audiences of people most likely to purchase a specific product, brand, or product category for better targeting and personalization
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Predictive Audiences
Pre-built, suggested audiences to inspire new campaign ideas and help you quickly create predictive AI audiences in just a few clicks.
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Journeys
Orchestrate and optimize personalized journeys to automate messaging across multiple channels based on real-time customer behavior.
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Collect and send data anywhere
Sources
Collect the full customer view via one API and 450+ pre-built integrations across your apps, sales, support, payment & messaging experiences.
Destinations
Send your first-party data to 450+ tools including data warehouse, product analytics, advertising, email, and more.
Functions
Create custom sources and destinations with just 10 lines of JavaScript, to solve for unique use cases.
Reverse ETL
Activate data from the warehouse into 450+ tools for product analytics, advertising, email, and more.
Developer Tools
Set up, test, and swap new tools with a common UI and data observability.
Public API
Programmatically manage Segment workspaces, sources, destinations, and more via API.
Usage and billing
Monthly tracked users
The number of anonymous and logged-in visitors that you track with Segment.
Custom volume
Custom volume
Throughput Limit
Your customer data comes in the form of API Calls and Objects. CDP plans are eligible for custom limits.
Custom
Custom
Seats
The number of teammates that can access your Segment workspace.
Unlimited
Unlimited
Payment method
Invoice
Invoice
Contract length
Unlimited
Unlimited
Support
Email/Web support
On-demand videos and documentation
Get up-and-running quickly with developer documentation and on-demand training.
Dedicated Support
Available
Available
Customer Success Manager
Customer Success Manager may be included based on your annual agreement. Please ask your Account Executive for details.
Available
Available
Advisory Services or Professional Services
Custom advisory services and professional services packages available. Please ask your Account Executive for details.
+ Add-on
+ Add-on
Uptime SLA
Guaranteed API uptime.
Security
Account Security
Protect your workspace with personalized security settings.
Multi-factor authentication
Provide an additional layer of security beyond your username and password by requiring secondary authentication.
Single Sign-on
Centrally manage your policies for access with Single Sign-On (SSO).
Granular roles and user permissions
Control access to your sources and workspaces with fine-grained permissions to manage how your teammates interact with your data.
Certifications
To learn more about Segment's security and privacy program, and certifications and attestations.
HIPAA-eligibility
Store and manage PHI within your workspace.
Available
Available
Regional Segment (EU or US)
Segment offers regional infrastructure in both Europe and the United States.
Featured Capabilities
Engage
Audiences & profile enrichment
Enhance every customer experience with profile, audience, and event data from the warehouse.
Unify
Engage
AI recommendations
Build more targeted audiences based on AI-powered product recommendations and traits designed to drive conversions.
Unify
Engage
AI predictions
Create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences.
Focused on collecting customer data? Check out Connections
Get started for free and collect real-time event data from 450+ pre-built sources, including the data warehouse, and send unified customer data to your favorite marketing and analytics tools.
Collect and unify real-time event data with customer data in the warehouse
Send customer data to 450+ destinations
Frequently asked questions
To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."
Not for Customer Data Platform (CDP) plans. However, there is a 14-day free trial for the Connections Team plan. Learn more about Connections plans.
Yes! Segment Customer Data Platform (CDP) enables your team to start anywhere and activate everywhere, including your data warehouse and 450+ sources. If you are interested in a reverse ETL only plan, contact us.
No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.
Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.
Protocols is included in each Customer Data Platform (CDP) plan.
Get a custom price quote
Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing.
