GDPR & data privacy compliance
Gain tools and controls that help you practice good data etiquette and enable compliance with data regulations like GDPR.
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Twilio Segment EU regional infrastructure
Collect EU customer data in the EU at the click of a button with no advanced configuration required.
Ensure EU customer data is processed, filtered, validated, and deduplicated on infrastructure hosted in the EU.
Reduce long-term data exposure by storing EU customer data in Segment-hosted archives in the EU.
Enrich user profiles, build real-time audiences and journeys, create a complete view of the customer, and activate audiences on infrastructure hosted in the EU.
Right to erasure
Issue deletion requests from a simple interface or use Segment’s HTTP API to delete a specified user’s data from Segment.
Automatically delete user data from supported raw data Destinations or send deletion requests to compatible tools, like Mixpanel, Braze, and Intercom.
Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your users and your company.
Right to object
Issue suppression requests to restrict user data from being sent to Segment and Cloud-based Destinations.
Use the suppression list to easily add or remove users if their preferences change over time.
Rights to access and rectification
Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.
Automatically update user profiles and traits in Segment and in downstream tools whenever new information is received.
Right to restrict
Integrate with any consent management platform (CMP) to enforce consent preferences across Segment Connections.
Eliminate the need to write additional code or destination filters, and enforce consent when using Segment’s Reverse ETL to send warehouse data to your business tools.
We take the responsibility of respecting privacy seriously. Here are a few initiatives Segment is committed to:
Our Data Processing Agreement (DPA) reflects the requirements of the GDPR.
Twilio is certified under the EU-US DPF and Swiss-US DPF and offer BCR’s and SCC’s for transfers of your data outside the EU.
Your data is yours to own. Segment does not sell our customers' user data.
Our Privacy Policy honors CCPA, the GDPR, the Privacy Shield Framework.
Segment has appointed a Data Protection Officer to oversee our ongoing compliance efforts.
Start connecting your data with Segment.