Profiles Sync

Customer profiles made portable

Segment's comprehensive customer profiles synced to your data warehouse automatically.

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Join the 25,000+ companies using the Segment platform

The best customer profiles

Segment's industry-leading customer profiles merge the complete activity history of each customer across web, mobile, and other digital touchpoints into a single, identity-resolved profile. This gives you complete, trusted, and consistent customer profiles automatically in your data warehouse.

Create highly personalized experiences

Sync your customer profiles from Segment to your data warehouse with Profiles Sync.

Enrich your profiles with data from your CRM, support, financial, and other customer systems in your data warehouse.

Build hyper-targeted audiences that go beyond behavior-based personalization and take into consideration the overall health and happiness of a customer. Then activate them in all of your downstream destinations with Reverse ETL.

Enable complex analytics use cases

Complete, trusted, and consistent customer profiles in your data team's domain-of-choice, the data warehouse. Providing the foundation to unlock complex, business-focused use cases such as marketing attribution, churn prediction, machine learning, and more.

Connect to the leading cloud data warehouses

Sync Segment profiles to your cloud data warehouse of choice within minutes.

Illustration: Connected to the leading cloud data warehouses

Identity Resolution Best Practices

In part 1 of our ‘Mastering Identity Resolution blog series' we share best practices that will simplify the complex identity management world.

blog

The Four Biggest Pitfalls of DIY Identity Resolution

In part 2 of our ‘Mastering Identity Resolution blog series', we cover the four biggest pitfalls from data teams who have taken the ‘go it alone’ approach.

blog

How Identity Resolution Lays the Foundation for Complex Customer En...

In part 3 of our ‘Mastering Identity Resolution blog series’, we showcase how data teams can unlock powerful use cases when they move past maintenance work of identity resolution

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