Featured resources
Decoding the 2024 Customer Data Platform Report
In this webinar, Jim Young and Sean Spediacci covered the future trajectory of trusted customer data strategies in the AI-driven era. They will also provide a comprehensive overview of the trends, challenges, and opportunities revealed in our CDP Report.
Digital Advertising in the Cookieless World
Learn how to deliver personalized and more transparent customer experiences in the absence of third-party cookies.
Identity Resolution: The Solution to Customer Identity in a Cookieless World
Discover best practices for identity resolution, along with insights into common pitfalls for data teams to avoid, while exploring customer use cases from Sanofi and Fender that showcase real-world applications.
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How to Unleash The Power of AI with Unified Customer Data
In this webinar, we show how Segment’s CDP makes it easy for data teams to collect and unify data, enrich customer profiles, and activate data in the warehouse — enabling marketers to move fast and unlock AI-powered personalization at scale.
Identity Resolution: Essentials from a Data Scientist
In this webinar, Twilio Segment’s Sr Data Scientist, Nathan Wang highlights how a deterministic approach for identity resolution, leveraging first-party data, enables 100% reliable profile unification.
Modern Patient Engagement Strategies for 2024
In this HIMSS session, we covered the strategies leading healthcare organizations use to modernize their care journey and reduce overall costs by incorporating technologies, like AI.
Identity Resolution: The Solution to Customer Identity in a Cookieless World
Discover best practices for identity resolution, along with insights into common pitfalls for data teams to avoid, while exploring customer use cases from Sanofi and Fender that showcase real-world applications.
CDPs and the Data Cloud: The Data Dream Team of 2024
In this webinar, we sit down with Snowflake to discuss the past, present, and future of how these two tools work together to enable a holistic view of customer interactions and behavior, driving more informed decision-making.
See Twilio Segment’s CDP in Action: How to boost cross-sell and up-sell opportunities
Watch the demo to see how Segment’s CDP enables businesses to boost retention, improve customer loyalty, and grow customer lifetime value using complete, real-time profiles and predictive AI to anticipate customer needs and power personalized experiences.
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