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Artificial Intelligence

Turn every customer interaction into a unique customer experience

Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale.

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AI that’s trusted by data scientists and instantly actionable for marketers

Gain a deeper understanding of your customer with trusted data built on relationships

Understand the nuances and complexities of every customer’s relationship to your brand, their household, account teams, and the world around them with enriched and extended golden profiles.

Put accessible and actionable AI at marketers’ fingertips

Quickly and easily launch precisely targeted and timely campaigns—without the help of data teams—by putting the power of predictive AI directly in the hands of marketers.

Create, activate, and iterate faster for better results

Build the most engaging campaigns in minutes with customer-aware generative AI that automates who to target, how to build the journey, and what messages will resonate best with real-time insights for better results.

AI ready data
AI ready data

AI-ready data

Deepen your understanding of each customer with contextualized customer data

Linked Profiles

Enables data teams to map a Data Graph that brings together the power of the Segment real-time customer data platform with the complete set of business records stored in data warehouses and lakes—promoting a deeper understanding of each customer and their relationship and interactions with your business.

Zero Copy Architecture

Query and access sensitive source data in the warehouse or data lake where it lives, without needing to create complex ETL jobs, for easier activation of AI models in downstream applications.

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Predictive AI

Predict user behavior for better personalization

Predictions

Without tapping technical teams, marketers can create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences based on a customer’s predictive lifetime value (LTV) or likelihood to purchase, churn, or perform any event tracked in Segment.

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Recommendations

Leverage AI to automatically determine which items are most likely to drive purchase so every customer experience is relevant and revenue-driving.

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Build & Bring Your Own Models

Segment ensures you’re training your own ML models with real-time, identity-resolved customer data while helping to quickly and easily activate ML models from your data warehouse to all your downstream tools.

Predictive AI
Predictive AI
Generative AI
Generative AI

Generative AI

Create the most relevant customer experiences in minutes

Generative Audiences

Launch campaigns faster by describing the specific audience you want to reach in a simple text box, then let Segment automatically create that audience for you in minutes.

Generative Email & Journeys

Coming soon: Spend less time building, writing, and designing campaigns and journeys and more time delivering the most personalized experience to every customer.

Functions Co-Pilot

Developers can accelerate time to value with Function Writer that generates code in minutes from natural language prompts, and Functions Analyzer, which scans your existing code, summarizes what it does, and offers recommendations for how you can optimize the Function.

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Personalization Engine

Personalize LLMs with your customer data

Personalization Engine

Coming soon: Infuse greater customer understanding and personalization into every customer interaction with a seamless API connection between your Segment customer data and ChatGPT or other large language models (LLMs).

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Personalization Engine
Personalization Engine

Resources

  • Report

The Growth Report: AI edition

In Twilio Segment’s third annual Growth Report, we surveyed 2,450 marketing, CX, and data leaders from across industries to explore what it means to grow sustainably, and how companies are using AI to do just that.

Read the report
  • Webinar

How to Master Customer Engagement in the AI Era with Data

In this webinar, discover how Segment CDP becomes the center of your AI models to help generate intelligent responses, anticipate customer needs, and drive conversion rates like never before.

Watch the webinar
  • Webinar

How to Transform Data into Delight with AI-Powered Personalization

In this interactive session, we'll demonstrate step--by-step how Segment CDP can help you create complete, real-time profiles and use predictive AI to anticipate customer needs and personalize experiences.

Watch on-demand product tour

Getting started is easy

Start connecting your data with Twilio Segment.

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