Recommendations
Always recommend the right items to the right people for the best results
Deliver the most relevant experiences to every customer with AI-powered recommendations designed to cost-effectively drive revenue and strengthen loyalty.
Power more relevant experiences in less time
With Recommendations, marketers can tailor every experience to each customers’ predicted product and brand preferences with out-of-the-box machine learning that makes it easy to help people find, buy, and engage with what they want faster—without needing to rely on data science teams.
Match the right person to the right product
Easily discover, target, and engage customers most likely to purchase a specific product, brand, or category with a user-friendly Product-Based Recommendation Audience builder that saves time while improving your campaign results.
With Recommendation Traits, you can easily update customers’ profiles with the top products, brands, or categories they’re most likely to purchase to power dynamic personalization on any channel.
Personalize every experience for greater performance
Strategically personalize and time campaigns and customer journeys across every channel to reduce customer acquisition costs, grow revenue, and strengthen customer loyalty.
Drive better results across the customer journey
Use Recommendations to take a product or content-first approach to effectively move the needle on a wide variety of B2C and B2B use cases.
Optimize ad spend
Build better lookalike audiences based on product-specific purchase intent, and conserve ad spend by suppressing audiences to users with a low likelihood to purchase specific products.
Boost cross-sell and upsell
Effortlessly spot people ready for upgrades and serve up the right content for those most likely to purchase complimentary products.
Personalize experiences
Personalize ad offers, web experiences, and multichannel campaigns based on people’s predicted next purchase to drive higher engagement and conversions.
Efficiently move excess inventory
Reduce excess stock and improve profitability by promoting overstocked items to the customers who are most likely to purchase them.
Gain deeper customer insights
Better understand your customers’ wants and needs as they change over time.
Grow customer loyalty
Reward loyal shoppers and improve customer lifetime value (LTV) by offering timely and relevant incentives to your VIPs.
Getting started is easy
Start connecting your data with Twilio Segment.