We’re announcing our integration with Google Adwords today! You can now trigger your Adwords conversion pixels through Segment, without writing any new code!
If you buy adwords to display in Google search results, measuring the ROI of that ad spend is critical. To measure the ROI you just need to connect the ad spend to “conversion” events. For example, on a “Completed Order” page, you can load Google Adwords’ conversion pixel. Then you’ll be able to see your ad spend ROI inside adwords.
To trigger the pixel with Segment, just enter the name of a custom event you’re sending right now, and enter the Adwords pixel id that you want to trigger when the event happens.
When you’re ready to get Google Adwords set up, here’s a walkthrough of where to find the necessary settings:
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