Today we’re also announcing support for Bronto. Bronto is a marketing automation tool for e-commerce, letting you send triggered emails to your customers based on how they behave. This can be a clutch way to convert potential customers who abandoned their shopping cart just before checkout.

With Segment you can turn on Bronto in a single click. We’ll route all your custom events and user traits including any email addresses to Bronto. All set up!

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