Today we’re releasing support for loading your Facebook Ads conversion pixels through Segment.

If you display ads on Facebook, it’s super valuable to measure the ROI on that ad spend. By dropping Facebook’s ad conversion pixel onto the page after your customer converts, then you can measure that ROI inside Facebook’s ad tools.

Now you can trigger the Facebook Ads pixel based on any custom event through Segment, without touching any code! Just enter the name of the custom event you’re sending right now that should trigger the pixel, and we’ll load the corresponding Facebook pixel automatically.

If you’re ready to get Facebook Ads set up, here’s a walkthrough of where to find the Facebook pixel id!

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