Last week we announced new ecommerce plugins for online merchants to integrate analytics and marketing tools with zero code. Here’s a conversation with our platform partner at WooCommerce, Joel Bronkowski. He’s given us the inside scoop on WooCommerce, the Segment plugin, and why WooThemes follows the model build, measure, learn. Read on to learn more!
Segment: Tell us a little bit about WooCommerce.
Joel: WooCommerce is the world’s most popular ecommerce platform. Powered by WordPress and built by WooThemes, the goal of WooCommerce is to allow you to sell anything online - beautifully. You can integrate with payment processors, easily manage shipping methods and inventory, set up flexible tax rules, and view detailed store reports all from your WordPress dashboard.
Segment: What are a few of your favorite customer stores?
Joel: I’m glad you asked this! Trolling through WooCommerce sites and seeing all the amazing ways our platform is being used is one of my favorite things to do. Some of my favorites are Porter & York, Hatchery, Santa Monica Pier and Pedego.
Segment: Why would these kinds of stores want to use Segment’s WooCommerce plugin?
Joel: Segment enables WooCommerce store owners to easily pick which customer data or triggers they want to track, all through an easy and automated process. Via the WooCommerce Segment extension by Extensionworks, customers are then able use Segment to send that data to advertising, analytics and email tools.
Segment: What can your customers do with the right analytics and marketing tools?
Joel: Within the ecommerce space understanding your customer behavior and audience is extremely key. Analytics and marketing tools can help merchants learn about their user base behavior and then take action based on that data. Let’s take WooThemes for an example.
The concept of build, measure and learn was somewhat new when I came to WooThemes, but it has since become an integral part of what we do. As much as possible we try to understand our customer needs and behavior, and then base business decisions on this information. Data drives most of our decisions at WooThemes, and in the instances where we take chances, we always try to learn from the data following any experiment.
Segment: The idea of build, measure, learn seems like a great strategy for WooThemes. In your personal role, do you use any metrics to measure your success?
Joel: My role is mainly focused on forming new relationships with companies we have a WooCommerce integration with or companies we are interested in working with. Sometimes it’s hard to measure the value of a relationship, but it always feels good to see new products hitting the market or to see a special offer go out to our customers. I’d like to think that a large part of my role is making WooCommerce and WooThemes look more attractive by working with only the best ecommerce and WordPress services. We are always looking to provide new valuable offerings and tools to our users. It’s always a huge win when we can create partnerships where the customer wins (by saving money), the service partner wins by acquiring new users, and we win by generating revenue.
Segment: Sounds like a winning trifacta. We’re glad we made the cut!