Behind every great customer experience is data


Segment on Customer Data uncovers everything we've learned helping tens of thousands of teams collect, analyze, and act on billions of pieces of customer data. This book provides actionable strategies you can use make data-informed decisions, create personalized user experiences, and ultimately increase customer engagement and revenue.


Why Customer Data Matters

An introduction to customer data that makes the case for why it's so critical to providing customer-first experiences and growing your business. Read Chapter 1 →


By Stephanie Evans Customer Experience Product Lead @ Segment

Choosing Metrics That Matter

Defining the right metrics shouldn't be that hard, yet many teams get it wrong. This chapter provides some easy-to-follow guidelines for choosing metrics that matter. Read Chapter 2 →


By Sudheendra Chilappagari Product Manager @ Segment

Measure the Right Things, Not All the Things!

Which metrics should I track and how should I go about tracking them? We answer this question an much more in this chapter. Read Chapter 3 →


By Calvin French-Owen Co-Founder and CTO @ Segment

Choosing the Right Tech Stack

With more data tools coming on the market each year, finding the right one can be overwhelming. We’ll help you navigate this crazy world by breaking down how vendors compare. Read Chapter 4 →


By Eric Kim Solutions Architect @ Segment

Infrastructure for Your Customer Data

Coming soon...


By Eric Kim Solutions Architect @ Segment

Focus on Impact, Not Integrations

Coming soon...


By Brennan Gamwell Engineering Product Manager @ Segment

Trust in Your Data

Coming soon...


By Kevin White Head of Growth Marketing @ Segment

First-Party Data

Coming soon...


By Andy Schumeister Enterprise Product Marketing Manager @ Segment

Unifying Customer Profiles

Coming soon...


By Kevin Niparko Product Manager @ Segment

Activating Your Audience

Coming soon...


By Doug Roberge Product Marketing @ Segment